What is brand?
In eyes of crowd, it is a guarantee and commitment, it commit the product and service with this brand will be in accordance to its name. Brand is much important than a guaranteed certificate, from which we can not get penalty as much as the time lost due to mistake of service and product, also our annoyance and trouble in those period can not be solved as well. however, brand act as a further commitment more than guaranteed paper. It avoid lots of trouble process to appeal here and there.
Let me imagine, in front of a pair of sport shoe which “Nick” brand wear out, or a bottle of Cola without Coca Cola mark, what is your reaction? If we change Dove chocolate as other name, is it still delicious? Could ordinary jean also have the same fame as Diesel and CK? If you observe your life circle, we have to admit that, in current market, attraction of brand has been far more than before. just as a leading lamp to customer, simplify their decision procedure.
Take a view of agricultural chemistry profession, the key feature of a successful fertilizer brand is that: they act not only a mark or logo, they stand for something, brand is a commitment to consumers. Consumers always buy fertilizer not for a specific component content, what they want to buy prefer to be a mysterious feeling, rather than a a agri-product. It is the right value of Cocoly brand.
The scope of the brand not only contained the function and quality of the product itself,but also have naming ,such as the origin of “cocoly “ name ,the brand’s story of cocoly ,the design of packing ,for example,all the material of cocoly’s packing are customised by ZhiTongDaoHe company ,it all adopt ZhiTongDaoHe Company special color from the whole to hue to a tiny sealing wire ,Service,all staff are wearing blue overalls ,training with regularity and actively resolving customer problems in ZhiTongDaoHe company ,even the slogan ,such as the founder of granular water soluble fertilizer ,avail 11 process creat real cocoly ,cocoly’s joy of increase yield , Authentic granular water soluble fertilizer ect ,poster and corporate image ,Any details reflect brand all the time in ZhiTongDaohe Fertilizer Company ,The client feeling the brand with positive energy from any staff, It reflects the brand from all aspects.
So ,advertising, brand and packaging, etc ,these all use to establish brand image in an effective integrated marketing spread scheme,Not just a pile appendant which produce flowers but bear no fruits .All these together can build image and location that surpass the physical attributes.cocoly’s brand brands are able to succeed because of many successful brand advertisement,Usually it don’t mention product attributes and benefits,But the information about brand had got the effective spread.
Shouguang ZhiTongDaoHe Fertilizer Co.,Ltd.
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